The full name of JBIAA is Japan Brand Item Appraisal Association.
The president is Kiyohiko Koga, and Shinji Yamazaki is the director.
The association was established in November 2013 and is headquartered in Fukuoka, Japan.
This agency is a professional organization that trains appraisers and evaluates luxury goods, and enjoys a high reputation in the Japanese industry.
Different from the previous ‘five sense identification’, JBIAA adopts a more objective, more scientific and unique identification method of high-precision brand-name products,
through the physical and chemical determination of product component elements, through the comparison of reference values to determine the authenticity and commodity valuation.
Using scientific instruments such as leather detection, hardware detection, X-ray scanning, etc., after collecting a large number of genuine data to build a database,
the detection results ensure accuracy on a relatively objective basis. It provides a convincing criterion for the identification industry.
Japan is a country that attaches importance to the protection of intellectual goods.
However, in mid-2013, the total number of victims of fake and famous brands in Japan was as high as JPY 230 billion only to the Patent Office.
Because it is difficult to distinguish the authenticity of imitation products only by the five human senses, in order to stop the deterioration of this situation,
JBIAA(Japan Brand Item Appraisal Association) was officially established in November 2013.
Since November 2014, in addition to leather products and gems, we provide identification services for high-end brand watches, precious metals, dresses and other goods.
Since June 2015, we have provided repair service for mechanical premium watches.
In November 2020, a series of mergers and reorganizations were carried out to ensure fairness.
From February 2021, we will no longer provide sales recycling business, focusing on identification training and technical support in the industry.
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